Skip to main content

How Fashion Became Music's New Income Stream

From launching billion-dollar brands to fronting iconic luxury labels, artists fromKanye West to Jessica Simpson are approaching style as an additional source of cash at a time when music sales have fallen. But as the numbers behind some of this year’s most major deals prove, musicians are returning the favor by lifting both the sales and social reach of the brands that have tapped them
KANYE WEST
Adidas Fashion Debut: Though his ready-to-wear forays have mixed results, when it comes to sneakers, 38-year-old Yeezy has the magic touch

RIHANNA
Dior, Puma Campaigns: Sources say RiRi probably took a fee on the lower end of the spectrum for her Dior deal, since it was beneficial both exposure- and prestige-wise. But the 27-year-old star more than made up for it with a campaign for contemporary athletics brand Puma.

JUSTIN BIEBER
Calvin Klein Campaign: Love it or hate it, the 21-year-old’s January abs-essed ad campaign generated enough controversy and buzz to actually lift sales.
TAYLOR SWIFT
Keds Campaign: The 25-year-old pop princess made sky-high stilettos her go-to for the stage and streets of New York, but put on a pair of slip-ons for the footwear brand this year

Comments

Post a Comment

Popular posts from this blog

The Space-Age  accent   that's  Fall’s  crosscut  to Clear Skin As  you alter  your wardrobe and your moisturizer this fall,  contemplate  it  AN  opportune time to scan your skin-care routine for habits that  cause   rapscallion  breakouts.  maybe   the foremost  obvious  wrong doer  concealing  in plain sight? That set of sleek brushes in your makeup case,  that   may be  housing pathogens that riddle your complexion with  a similar   ugly  spots that they were designed  to assist  disguise. “If you don’t clean tools  frequently ,  you'll  have a buildup of  bacterium  that clogs your pores  and should  cause skin condition ,” explains Manhattan-based  medical specialist  Dr. Lisa Airan, M.D. And notwithstanding  you aren’t  liable to  breakouts, unless you’re  laundry  your ...
1 comment
Read more
CHECK OUT ANKARA STYLE TRENDS WATCH THE VIDEOS
1 comment
Read more
ECOOLOGY FOR A BETTER WORLD: Q&A WITH ECO BRAND ECOOLOGY Barcelona based brand Ecoology is making strides for a greener future. They’re changing the landscape of the fashion industry by using organic materials and creating stylish pieces that’ll quench your desire to remain effortlessly chic. Dedicated to their work, this brand is everything eco conscious people can dream of. From tackling social issues to designing a new lingerie line, Ecoology is the one to watch for all your eco friendly needs.  Learn more about Ecoology below!  What is the inspiration behind your most recent collection?   It's all about feeling good in your own skin. Wearing clothes that make you feel good because they didn’t pollute the environment. People that love this planet, eco souls and smart characters are my inspiration. It's more about the lifestyle than it is about fashion.  What is your thought process like when creating new collections?   I always keep in mind creating my...
1 comment
Read more