How Fashion Became Music's New Income Stream

From launching billion-dollar brands to fronting iconic luxury labels, artists fromKanye West to Jessica Simpson are approaching style as an additional source of cash at a time when music sales have fallen. But as the numbers behind some of this year’s most major deals prove, musicians are returning the favor by lifting both the sales and social reach of the brands that have tapped them

KANYE WEST

Adidas Fashion Debut: Though his ready-to-wear forays have mixed results, when it comes to sneakers, 38-year-old Yeezy has the magic touch

RIHANNA

Dior, Puma Campaigns: Sources say RiRi probably took a fee on the lower end of the spectrum for her Dior deal, since it was beneficial both exposure- and prestige-wise. But the 27-year-old star more than made up for it with a campaign for contemporary athletics brand Puma.

JUSTIN BIEBER

Calvin Klein Campaign: Love it or hate it, the 21-year-old’s January abs-essed ad campaign generated enough controversy and buzz to actually lift sales.

TAYLOR SWIFT

Keds Campaign: The 25-year-old pop princess made sky-high stilettos her go-to for the stage and streets of New York, but put on a pair of slip-ons for the footwear brand this year